30-Day Extension for MobileMe Subscribers
Apple just sent out a mass email to MobileMe subscribers
apologizing for the “rockier than we had hoped” transition from
.Mac.
Here’s the letter in full:

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SSD MacBook Air: $2300
Wow. Are we happy to post this tidbit.
The Apple Store has the certified refurbished MacBook Air
SSD for $2300.
That’s $800 off the the original price. Shipping’s free. Only
downside is that you’ll pay sales tax.
Remember, the certified refurbished Apple product ship in as-new
condition with all original accessories and the same warranty as
the new-in-box Apple product. Great value here.
Grab a SSD MBA: Apple Store
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Bye, bye .Mac
Apple’s .Mac (dotmac) is no longer. I say good riddance; that brand
was just too fragmented. Was it .Mac or .mac, or was it DotMac or
dotMac?
Anyway, now we have MobileMe, or is it just Me?
As I mentioned on the announcement, Apple hasn’t really done much
to end the naming confusion (admittidly, it’s marginally better),
but the look-feel? Well, it’s miles better. Nice work, Apple.
If you’re still a non-member now might be a great time to try the
service out. Amazon has the retail version of MobileMe at a
discount here:
MobileMe: $89.99 with free shipping
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iPhone 2.0 unlocked
Nice. iPhone 2.0 is already unlocked. But what does that mean for the 3G
iPhone as it relates to in-store-only activation?
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Heavies review iPhone 3G
The professional reviews of the 3G iPhone have been called in.
Verdict: They like it, they really like it.
While Mossberg and Pogue both point out better audio quality and
improved ergonomics, they point out the lack of video recording,
copy and past, and a few other common complaints leveled at the
iPhone.
Despite the rave reviews, the reviewers seem to agree on the fact
that the most important improvement comes with iPhone 2.0, which
doesn’t require the new iPhone. Good news for those of you who
don’t plan on upgrading quite yet.
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.Mac Phishing Warning
Someone’s launched an email campaign this is designed to look as
though Apple’s .Mac department is requesting the user to update
their billing information. This is a phishing scam.
The message clicks through to a form that will ask for credit card,
mailing address and social security information from the user. The
destination URL gives this scam away immediately, but the page
layout is very convincing (it looks identical to Apple’s billing
page). Do not provide this information.
Heres’s a snap of the message to help you identify it:

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ATT releases 3G rate plans on day 366
Outstanding, ATT.
Macnn just posted a story about AT&T’s official 3G iPhone rate
plans. Check them out here.
What’s so impressive (sarcasm) about this announcement is that ATT
has remained silent about the 3G rate plans until today, one day
after the original Apple warranty expired on iPhones purchased on
the release date, June 29th one year ago.
Leading up to the expiration of the original AppleCare warranty on
my iPhone, I’ve been asking ATT and Apple what the exact plans
would be for the 3G iPhone so that I could make an _informed_
decision as to whether or not I planned on upgrading to the 3G
iPhone or extending the warranty on my existing iPhone.
By releasing the 3G rate plans one day after the eligibility on my
iPhone expired ATT effectively made that choice for me.
I realize that not all iPhone users and potential customers are in
the same boat as I am, but as a customer that bought the iPhone on
the original launch date, June 29, 2007, I’ve found this to be the
first Apple product I’ve ever purchased since 1986 that has
resulted in so much frustration.
Twitter is proving to be a pretty useful tool in finding like
opinions. I searched for ATT and found some pretty fired up iPhone
owners this morning. Here’s ATT’s twitter account via quotably.com. Check
out the reactions for yourself.
I can live with the $200 price drop. That’s to be expected from the
mobile handset world. I can even live with an iPhone that isn’t
covered by Apple’s AppleCare warranty. But what I don’t like is
being put in the dark. I would love to know how ATT and Apple
justified the timing of their 3G rate plan annoucement.
The new slogan for the iPhone: Fuck early adopters.
I rang ATT this morning to file a complaint regarding the timing of
the rate plan announcement. I stated simply that I wanted the
opportunity to make an informed decision about whether or not to
upgrade. But I needed the rate plan information before my original
warranty expired. Their respoins was to place equal blame on
Apple.
I rang Apple to complain and find out if they are extending their
tradional 365 days-from-date-of-purchase window for extended
AppleCare. Their response was that they understood the nature of
the issue, and as I type this I’m waiting to find out if they’ll
let me activate AppleCare on my original iPhone.
I’ll post a followup.
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Macworld.com on ARDAgent
This is a must read. Macworld.com discusses the ARDAgent security issue in depth here.
This is rather timely for this Mac user; I had a heated debate
about Macs and viruses recently. I claimed that Macs are inherently
safer than PCs. My opponent suggested that it’s just a matter of
time before Macs are as vulnerable as PCs are to malicious
attacks.
My confidence in Macs as admittedly shaken by the ARDAgent attack,
but Macs are still easier to manage in this respect than are PCs.
But is it just a matter of time, as suggested by my Mac-hating
friend?
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ATT & iPhone AppleCare Logjam
Nice. The 3G iPhone ships on July 11-ish. Given the in-store
activation rumors, better prepare yourself for a long wait outside
your local ARS.
Lines are for those of us willing to suffer. There’s a contingent
of would-be 3G iPhone buyers that will wait for the lines to
disappear before snapping up the new iPhone rev.
But what about the undecided? The group of current iPhone owners
not sure if the 3G iPhone value proposition is a good enough one to
drop $200 on the phone and an additional $10/month or more for 3G
service and SMS messaging (rumor has it that SMS might or might not
be included in the 3G iPhone plans from ATT).
SMS plans for the 3G iPhone, by the way, start at $5/month, and go
up to $20/month for unlimited SMS, according to ATT.
For the millions of us on the fence (estimates I’ve seen show about
half of iPhone owners say they’ll upgrade to the 3G iPhone)
ATT isn’t doing squat to help us inform our decision one
way or the other.
This is rather significant because our iPhone warranty expires one
year from the date of purchase. For many of us, that’s on June
29th, 2008. This is the last day that we can buy and register
AppleCare for these handsets.
So without definitive details about the 3G iPhone plans, we’re
flying by the seat of our pants in regard to deciding whether or
not to keep our first rev iPhone under warranty or ditch the
AppleCare option and apply that $70 toward the 3G iPhone.
Admittedly, there are many 3G iPhone buyers that could care less
about the details. They want the 3G iPhone regardless of the costs
involved. But on the flipside, there are likely just as many of us
who want the nitty gritty details. All of them.
For example, are SMS messages bundled? Can you buy the 3G iPhone
and pay for Edge at the current $20/month rather than pay for 3G at
$30/month? This is important because, as we said months ago, not
ATT customer is covered by 3G service.
And what about our current iPhones? What options do we have for
these dinosaurs? Can we gift them? Will they work as iPods,
syncing, updating, etc the same way the iPod Touch does?
ATT is being tight-lipped. Why? WTF knows. I realize I sound
peeved, and I am. I’m not an ATT fan. They run their business like
large corporations did in the 1950’s, when the customer’s needs
fell beneath those of the corporation itself: Take it or leave it,
sort of attitude.
As an original iPhone owner/user, I’m faced with this situation
myself. Should I buy AppleCare for my iPhone before June 29th or
should I simply let my iPhone’s warranty expire and risk unit
failure at my own expense rather than have it covered by
Apple?
Honestly, I’m on the fence. Depending on the details of the 3G
iPhone plans from ATT, I might be buying the 3G iPhone. But if the
plans aren’t attractive to me I will wait for the next revision of
the iPhone and continue using my current iPhone (which was recently
replaced under warranty).
Are you in the same boat? Waiting for ATT to spill the beans?
Wondering what’s so precious about the plans that they can’t simply
INFORM potential buyers of the new iPhone exactly what it will cost
them to use the phone?
Memo to ATT: change.
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MobileMe Need To Know
Why Apple thought .Mac needed a new name hasn’t been revealed by
the company. There’s no real reason that a name change was, indeed,
required, but perhaps it was done because .Mac/DotMac was confusing
people to begin with.
MobileMe wouldn’t be my
choice, but if they wanted to get away from any possible
association with M$’s .Net service, MobileMe does the trick by
doing away with the “dot” part of the name.
That said, Apple confuses the issue by using the .me domain for
email; youremail@mac.com email address will become
youremail@me.com. Simple isn’t so simple, I guess.
In the end, MobileMe is coming in July, according to Apple, and
with it comes a lot of changes. MacWorld has the low-down here.
No word on the official cost. While Yahoo, Google, and a many
others offer all of these services (bundled or individually), Apple
has been charging users $99 per year.
Anecdotally, the price has been a long-time objection for would-be
users of .Mac. It would have to be assumed that were Apple to make
this a free service, not only would it be a boon to Mac users,
Apple would go a very long way toward attracting Windows
Switchers.
Imagine the value proposition of bundled local apps like iLife and
bindled online apps like those in MobileMe? Given the sorry state
of Vista, Apple could really put the hurt on Microsoft by doing
away with the $99 price tag.
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3G iPhone Winner in: Apple
Now that the 3G iPhone hype has devolved into detailed rants about
the _actual_ cost of owning the new Apple handset, word about how
much Apple pays for each device is showing that it might cost
as little as $100 to manufacture.
I love these teardowns; sure, we know the cost of the components,
but what about packaging, marketing and advertising, the cost of
running the Apple Online Store or the retail stores, and all of the
other costs related to the iPhone?
Regardless, Apple knows margins. They do it better than any other
company in their category. Gizmondo speculates that the 3G iPhone
might well become Apple’s most profitable product in its
history.
With that in mind, it’s amusing that Apple has saddled itself with
a company that appears to be making buying and owning an iPhone as
complicated as owning any other mobile handset.
ATT, once again, is tarnishing the iPhone experience with they’re
typically cryptic iPhone upgrade process. Just
take a look at this crave blog post.
Not only is the upgrade eligibility nonsense unnecessarily
convoluted, but ATT manages to heighten their efforts by making the
calling and data plans more complicated.
Sure, this isn’t rocket surgery, but for all of Apple’s investment
in making technology simple to buy and simple to use, ATT mucks it
all up by breaking out SMS from the data plan.
You might say I’m making a mountain out of a molehill, but the
philosophical devide between the two companies is more obvious than
ever. Time for Apple to ditch this dog.
Despite Apple’s dubious relationship (my opinion) with ATT, AAPL
owners have to be rejoicing. The “Half the price” 3G iPhone is
going to make Apple a lot of money.
The new terms are also reason enought to consider buying some of T,
which is barely above pre-iPhone levels, precicely because the 3G
iPhone is going to cost consumers more than the original.
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3G not a great deal
TidBITS.com has confirmed what we suspected during the rumor stage
of the 3G iPhone: that it was going to be more expensive than the
current iPhone.
While the iPhone itself is less expensive, the plan is where the
party comes to somewhat of an abrupt end.
The Data Plan is now $30 rather than $20, and SMS messages are no
longer bundled into the plan. Check out TidBITS for
the breakdown.
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